Wednesday, September 19, 2012

Small Business Marketing 101 - Simple Power of One a Day

I was catching up on my Seth Godin reading and his latest blog post, The simple power of one a day, really resonatedwith me. As the CEO (chief everything officer) of a small business, I own marketing - Seth's thoughts below are words to live by!

There are at least 200 working days a year. If you commit to doing a simple marketing item just once each day, at the end of the year you've built a mountain. Here are some things you might try (don't do them all, just one of these once a day would change things for you):
  • Send a handwritten and personal thank you note to a customer
  • Write a blog post about how someone is using your product or service
  • Research and post a short article about how something in your industry works
  • Introduce one colleague to another in a significant way that benefits both of them
  • Read the first three chapters of a business or other how-to book
  • Record a video that teaches your customers how to do something
  • Teach at least one of your employees a new skill
  • Go for a ten minute walk and come back with at least five written ideas on how to improve what you offer the world
  • Change something on your website and record how it changes interactions
  • Help a non-profit in a signficant way (make a fundraising call, do outreach)
  • Write or substiantially edit a Wikipedia article
  • Find out something you didn't know about one of your employees or customers or co-workers
Enough molehills is all you need to have a mountain. (Seth Godin, 2012)


  1. I agree with you. You can things one at a time, you don't go way too ahead and plan for what hasn't arrived yet. You focus on what you have in front of you and make the best out of it each and every time.

  2. I have to really agree with you on this. Marketing is not something that just grows overnight, much like everything important it takes time. You just have to pursue the right things and be patient while believing that it will work.